TITLE

NO MORE dying by inches

AUTHOR(S)
Lager, Marshall
PUB. DATE
May 2007
SOURCE
CRM Magazine;May2007, Vol. 11 Issue 5, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the relationship between marketing and sales. According to Dave Scott, senior vice president of marketing and sales for Entellium, a company should think of marketing as the aiming organization and sales as the shooting organization. Frank Vaculin, chief executive officer (CEO) of social networking solutions provider Spoke Software, says that sales has the duty to interact with marketing about who the opportunities are that move the fastest.
ACCESSION #
24965573

 

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