Microsoft: Partnering Up or Partnering Down?

Beasty, Colin
May 2007
CRM Magazine;May2007, Vol. 11 Issue 5, p15
Trade Publication
The article reports that Microsoft introduced a new program called Dynamics Industry Solutions. According to corporate vice president of Business Solutions Marketing Tami Reller, under the program, Microsoft will build in additional vertical capabilities to its enterprise resource planning (ERP) and customer relationship management (CRM) applications through a combination of internal development, small-scale acquisitions and a deepening of its Industry Builder incentive program.


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