Potential trouble is good news for C4

Snoddy, Raymond
April 2007
Marketing (00253650);4/11/2007, p18
Trade Publication
The article reports that an independent consultancy in Great Britain has come up with a report suggesting that Channel 4 group is heading for financial problem. Until recently, some started to doubt the word of the channel's great leader Andy Duncan, who never tired of talking of a £100m deficit by 2012, if not sooner. Just as Duncan has been prophesying for ages, Channel 4's audience share and advertising revenue are now both heading marvelously down.


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