TITLE

Potential trouble is good news for C4

AUTHOR(S)
Snoddy, Raymond
PUB. DATE
April 2007
SOURCE
Marketing (00253650);4/11/2007, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that an independent consultancy in Great Britain has come up with a report suggesting that Channel 4 group is heading for financial problem. Until recently, some started to doubt the word of the channel's great leader Andy Duncan, who never tired of talking of a £100m deficit by 2012, if not sooner. Just as Duncan has been prophesying for ages, Channel 4's audience share and advertising revenue are now both heading marvelously down.
ACCESSION #
24961097

 

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