Diversity "university"

Berliner, Neil
May 2007
Pharmaceutical Representative;May2007, Vol. 37 Issue 5, p33
The article focuses on the significance of trend awareness among pharmaceutical representatives to optimally work with their physicians. According to the author, one of the most important trend which is sometimes overlooked is the increasing ethnic and cultural diversity in the U.S. over the past several years. It is stated that pharmaceutical representatives need to recognize this trend to integrate with physician and patient diversity.


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