Expert advice on 'growing' your average daily census

April 2007
Hospice Management Advisor;Apr2007, Vol. 12 Issue 4, p41
The article offers advice to hospice professionals from Michael Ferris, managing principal of Home Care and Hospice Marketing Solutions in Chapel Hill, North Carolina. According to Ferris, hospice professionals must have knowledge about sales, marketing, and customer management for them to improve their average daily census and to stay competitive in the industry. He outlines specific sales and marketing strategies for them to consider.


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