Lifetime seeks lifeline

Zeitchik, Steven
April 2007
Daily Variety;4/25/2007, Vol. 295 Issue 17, p1
Trade Publication
The article reports the changes proposed by Lifetime in order to increase its television network ratings in the U.S. The network move the schedule of the three drama series, "Side Order of Life," "State of Mind," and "Army Wives" on Sunday nights. According to Lifetime executive Susanne Daniels, the reason of the changes is to drive women viewers on continuous viewing of these dramas.


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