Hein, Kenneth
April 2007
Adweek;4/30/2007, Vol. 48 Issue 18, pSR12
Trade Publication
The article discusses the importance of network television advertisements for the beverage industry as soft-drink makers attempt to market both healthier products and core cola brands to consumers. The Coca-Cola Co. is marketing the non-calorie drink Coke Zero with television commercials and will continue promoting the "Coke Side of Life" campaign. PepsiCo introduced the "More Happy" campaign and will offer Diet Pepsi Max and the all-natural drink Izze.


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