TITLE

The Next People's Car

AUTHOR(S)
Meredith, Robyn
PUB. DATE
April 2007
SOURCE
Forbes Asia;4/16/2007, Vol. 3 Issue 6, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that India's Tata Motors is developing a car it aims to sell for about $2,500, the cheapest, by far, ever made. Tata is targeting a price of 100,000 rupees, 1 lakh, in Indian terms of measurement, or about $2,500 at current exchange rates, for its small car. That sounds impossibly cheap in the West but remains three times higher than India's annual per capita income.
ACCESSION #
24939937

 

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