Yahoo!'s new spot touts shopping area

Kuchinskas, Susan
November 1999
Adweek Eastern Edition;11/1/1999, Vol. 40 Issue 44, p67
Reports on the television commercial created by Black Rocket for online service Yahoo! aimed at creating awareness for its remodeled shopping area. Improved search capabilities for users; Description of the TV ad; Brand building efforts of the company; Theme of the campaign.


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