TITLE

Yahoo!'s new spot touts shopping area

AUTHOR(S)
Kuchinskas, Susan
PUB. DATE
November 1999
SOURCE
Adweek Eastern Edition;11/1/1999, Vol. 40 Issue 44, p67
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the television commercial created by Black Rocket for online service Yahoo! aimed at creating awareness for its remodeled shopping area. Improved search capabilities for users; Description of the TV ad; Brand building efforts of the company; Theme of the campaign.
ACCESSION #
2493980

 

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