TITLE

Online iDolls takes on American Girl

AUTHOR(S)
Beeler, Amanda
PUB. DATE
November 1999
SOURCE
Advertising Age;11/15/1999, Vol. 70 Issue 47, p76
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses the operations of online direct doll marketer iDolls Corp. as of November 1999. Staffed by former executives of toy manufacturer Pleasant Co., the company is set to take on Pleasant's $300 million American Girl doll brand. The company launched its Dream Doll Designer program on the Internet during the month, allowing consumers to design over 69 billion different doll combinations and allows them to choose a personality, hobby and a history for the $85 doll. According to iDolls CEO Michael Collins, the goal of the company is to become a resource for doll lovers.
ACCESSION #
2493722

 

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