Online iDolls takes on American Girl

Beeler, Amanda
November 1999
Advertising Age;11/15/1999, Vol. 70 Issue 47, p76
Trade Publication
This article discusses the operations of online direct doll marketer iDolls Corp. as of November 1999. Staffed by former executives of toy manufacturer Pleasant Co., the company is set to take on Pleasant's $300 million American Girl doll brand. The company launched its Dream Doll Designer program on the Internet during the month, allowing consumers to design over 69 billion different doll combinations and allows them to choose a personality, hobby and a history for the $85 doll. According to iDolls CEO Michael Collins, the goal of the company is to become a resource for doll lovers.


Related Articles

  • Mailer dolls up dolls. M.D. // Catalog Age;Sep97, Vol. 14 Issue 9, p22 

    Describes the success story of the TLC Doll catalog. Launching of catalog of outfits, patterns and accessories specially made for its 18-inch tall American Girls dolls line of rival firm Pleasant Co. by entrepreneur Patten White; History of catalog; Catalog features.

  • Making history. Phillips, Debra // Entrepreneur;Sep95, Vol. 23 Issue 9, p22 

    Reports on the popularity of historical dolls designed to represent key periods in history. Success of Pleasant Co.'s American Girls Collection; Similar manufactures by other companies.

  • At a glance: Pleasant Company.  // Chain Store Age;Jan1999, Vol. 75 Issue 1, p137 

    Provides information on Pleasant Company. History; How Pleasant T. Rowland founded the company; Creation of Felicity Merriman doll; Launching of the company; Popularity of the dolls; Acquisition of the company by Mattel in 1998.

  • What a dollhouse. George, Melissa // Crain's Chicago Business;05/24/99, Vol. 22 Issue 21, p1 

    Focuses on Wisconsin-based Pleasant Co.'s American Girl Place dolls retail store in Chicago, Illinois. Store's sales performance as of May 24, 1999; Factors affecting the store's business operations.

  • They're History! Springen, Karen // Newsweek;12/8/2003, Vol. 142 Issue 23, p12 

    Presents a look at new dolls in the American Girl line at Pleasant Co. of Middleton, Wisconsin. Less emphasis on historical dolls from the turn-of-the-century or Depression era; Expanding "Today" line with contemporary character dolls; Brand director Julia Prohaska who affirms the company's...

  • The American girls premiere CD-ROM.  // Child Life;Apr/May98, Vol. 77 Issue 3, p20 

    Evaluates The American Girls Premiere, a computer disk-read only memory (CD-ROM) computer software from The Learning Company Inc. and Pleasant Company. Features of the computer software; Price of the software.

  • Heatway introduces new design software.  // Air Conditioning, Heating & Refrigeration News;10/21/96, Vol. 199 Issue 8, p14 

    Features the software Radiant Works from Heatway for floor heating and snow melting applications.

  • Out & About. Mauck, Eleanor // Doll Reader;Nov98, Vol. 26 Issue 9, p28 

    Presents information on issues related to the doll industry. Agreement between Colonial Williamsburg and Pleasant Company to offer the `Felicity in Williamsburg--An American Girl Museum Program,' a program about colonial history and 18th century Christmas traditions; Amount of the check...

  • Scouting Out Dolls. Davis, Kerra // Dolls;Aug2008, Vol. 27 Issue 6, p66 

    The article focuses on the popularity of the Girl Scout dolls in the U.S. It cites the efforts of the nation's doll industry to stay abreast of its citizens' interest in Girl Scouts. According to the book "Scouting Dolls Through the Years: Identification and Value Guide," the first official Girl...


Other Topics