TITLE

Drugstore.com deploys 40-page 'Glamour' insert

AUTHOR(S)
Gilbert, Jennifer; Kerwin, Ann Marie
PUB. DATE
November 1999
SOURCE
Advertising Age;11/15/1999, Vol. 70 Issue 47, p60
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the print advertising campaign launched by Drugstore.com in 1999. The print campaign, which the company refused to price, is estimated at $2 million and will feature a special, 40-page insert in the December issue of Glamour. The insert will highlight Glamour advertisers' products and provide addresses to special Web pages that Drugstore.com developed for each of the product. Consumers can purchase the products at those pages, which are linked to Drugstore.com's main site.
ACCESSION #
2493647

 

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