CVS knocks rival sites with latest ad campaign

Cuneo, Alice Z.
November 1999
Advertising Age;11/15/1999, Vol. 70 Issue 47, p58
Trade Publication
This article focuses on the advertising campaign launched by drugstore chain CVS Corp. in 1999 to promote its web site. The campaign, worth about $25 million, include television and radio advertisements. CVS, with more than 4,000 stores in the U.S., acquired a pharmacy start-up company and turned it into CVS.com. The pharmacy attempts to emphasize the synergy of its retail stores with its online operations by allowing customers to order prescriptions online and receive them via mail or at a drugstore.


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