TITLE

CVS knocks rival sites with latest ad campaign

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
November 1999
SOURCE
Advertising Age;11/15/1999, Vol. 70 Issue 47, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the advertising campaign launched by drugstore chain CVS Corp. in 1999 to promote its web site. The campaign, worth about $25 million, include television and radio advertisements. CVS, with more than 4,000 stores in the U.S., acquired a pharmacy start-up company and turned it into CVS.com. The pharmacy attempts to emphasize the synergy of its retail stores with its online operations by allowing customers to order prescriptions online and receive them via mail or at a drugstore.
ACCESSION #
2493575

 

Related Articles

  • The luxury of convenience. Otis, Lauren // Redbook;Apr2009, Vol. 212 Issue 4, p50 

    The article reports that CVS Corp. is opening its new store called Beauty 360 within the traditional CVS Pharmacy that will carry more than 30 prestige brands. It is stated that while one is waiting for the prescription, one can step in for a hand massage or a facial, free with the purchase of a...

  • CVS makes its debut in the Olympic city. Fried, Lisa I. // Drug Store News;10/21/96, Vol. 18 Issue 17, p3 

    Reports on CVS Inc.'s opening of nine stores in Atlanta, Georgia. Key features of the stores; CVS' expansion plans in Atlanta.

  • CVS's new store format expands photo area.  // Drug Store News;6/25/2001, Vol. 23 Issue 8, p170 

    Reports on the more convenience-oriented format for the front of CVS stores that expands its photograph department. Number of stores where the format will be used.

  • CVS turns to the sky for self-promotion.  // Drug Store News;12/16/2002, Vol. 24 Issue 17, p30 

    Reports the marketing tactics of CVS in promoting the stores in Tampa Bay, Florida. Advantages of the billboards used by CVS to call attention for customers; Significance of the pricing provided in grand-opening specials; Emphasis of CVS's attractive stores located in high-traffic areas.

  • Retailer News.  // DSN Retailing Today;8/18/2003, Vol. 42 Issue 16, p23 

    Reports that CVS company is installing digital print kiosks in its various stores.

  • Warner unveils home for heritage movies. Pinkerfield, Hayley // Revolution (14605953);May2008, p8 

    The article reports on the Movies That Matter campaign launched by the film company Warner Bros Movies. The campaign is intended to boost the sales of its classic titles as well as build on its 85-year film heritage. Part of the campaign is the website www.warnermtm.com that allows users to...

  • M&S launches marketing push to make its new website its flagship store. Vizard, Sarah // Marketing Week (Online Edition);5/ 1/2014, p4 

    The article reports on a marketing campaign to be launched by retailer Marks & Spencer to promote its new web site as it looks to make its online presence its flagship store, as of May 2014. Topics discussed include the use of videos, interviews and pictures from its Leading Ladies campaign to...

  • Tesco.com aims at young professionals. Bold, Ben // Marketing (00253650);11/6/2003, p10 

    Tesco PLC is encouraging young couples to use its home shopping service Tesco.com in a direct mail campaign, its first aimed at this particular group of consumers. The supermarket has used its database to target 150,000 professional couples aged 30 to 35 who don't have children. The campaign,...

  • RETAILING TODAY.  // SCTXtra;10/16/2006, Vol. 11 Issue 40, p2 

    The article presents news briefs related to retail trade in the U.S. Limited Brands Inc. plans to open six stores of the British accessories brand Diva London in Ohio and Washington D.C. CVS Corp.'s Chairman and CEO Tom Ryan told investors on a conference call that the company's stores will not...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics