Consumers to be notified about profiling

Teinowitz, Ira
November 1999
Advertising Age;11/15/1999, Vol. 70 Issue 47, p52
Trade Publication
This article discusses the issues surrounding consumer profiling in the Internet as of November 1999. The U.S. Federal Trade Commission (FTC) and the U.S. Department of Commerce recently sponsored a workshop warning consumers about profiling. Some Internet companies stated that the consumer anger generated by profiling was caused by their unawareness of it happening to them. They also predicted that few consumers would turn off profiling once they knew about it. Critics of profiling called for an immediate halt to the gathering of data on people's habits and asked the FTC to conduct a study and report their findings to Congress.


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