TITLE

Consumers to be notified about profiling

AUTHOR(S)
Teinowitz, Ira
PUB. DATE
November 1999
SOURCE
Advertising Age;11/15/1999, Vol. 70 Issue 47, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses the issues surrounding consumer profiling in the Internet as of November 1999. The U.S. Federal Trade Commission (FTC) and the U.S. Department of Commerce recently sponsored a workshop warning consumers about profiling. Some Internet companies stated that the consumer anger generated by profiling was caused by their unawareness of it happening to them. They also predicted that few consumers would turn off profiling once they knew about it. Critics of profiling called for an immediate halt to the gathering of data on people's habits and asked the FTC to conduct a study and report their findings to Congress.
ACCESSION #
2493371

 

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