Less is more--a campaign for the ages

November 1999
Advertising Age;11/15/1999, Vol. 70 Issue 47, Following pc48
Trade Publication
This article focuses on the print advertisements created by advertising firm Doyle Dane BernBach (DDB) for the Volkswagen Beetle throughout the 1960s. The advertisements were recently reproduced as of 1999 in a book released by DDB, which showed the evolution of the advertisements. DDB was originally hired to do the print advertisements in 1959, with designer Helmut Krone in charge of the efforts. Seeing the car as an ugly sight, his approach was to make the car as U.S.-oriented as possible, which ultimately went in his favor.


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