TITLE

Kaess builds on potential

AUTHOR(S)
McDonough, John
PUB. DATE
November 1999
SOURCE
Advertising Age;11/15/1999, Vol. 70 Issue 47, Following pc40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article profiles Ken Kaess, the preeminent inheritor of the CEO position at advertising agency DDB Worldwide, as of November 1999. As the preeminent inheritor, Mr. Kaess is the sort of man whose potential is typically noticed early and tested in assorted ways. Over time a mutual awareness of possibilities develops and the potential begins to emerge. He joined the DDB New York office as an assistant account executive 23 years ago and worked on Stroh's beer, Hershey and Mobil Oil, then shifted to Jordan, Case & McGrath, where he was a management supervisor. He returned to DDB in 1986, joining the Los Angeles office. Perhaps the most important brand Mr. Kaess wants to focus on in the future is DDB itself.
ACCESSION #
2493309

 

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