TITLE

Mac Dane looks back

AUTHOR(S)
McDonough, John
PUB. DATE
November 1999
SOURCE
Advertising Age;11/15/1999, Vol. 70 Issue 47, Following pc32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article profiles Mac Dane, one of the founders of advertising agency DDB Worldwide. He favors originals. Maybe good taste is a function of good health. In any case, Mr. Dane, 93 as of 1999, is now himself something of an original, the surviving partner of that famous limited edition of three--Doyle, Dane and Bernbach. He still walks daily from his Park Avenue and 50th Street apartment to his office, where he attends to concerns that have little or nothing to do with advertising anymore. Mr. Dane's distinction was not entirely unearned. He and his partners had made DDB an agency of conspicuous Democratic sympathies that had once rejected the account of a prominent adviser because it was also a prominent supporter of Senator Joseph McCarthy. He is still called upon from time-to-time to make an appearance or speak to the troops, something he is willing to do for the good will shown him.
ACCESSION #
2493293

 

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