TITLE

Stepping up the emphasis on global integration

AUTHOR(S)
McDonough, John
PUB. DATE
November 1999
SOURCE
Advertising Age;11/15/1999, Vol. 70 Issue 47, Following pc24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article profiles Michael Brea, managing director of worldwide accounts at advertising agency DDB Worldwide. Mr. Brea was reared in Peru and Colombia and spent his teenage years in Puerto Rico. When he joined the New York office of DDB in 1977, he was eager for an overseas posting and went to Madrid in 1980. Then it was on to London. As of 1999, Mr. Brea oversees a range of businesses whose top 10 accounts alone make up about 27% of the global revenues of DDB. But his main concern is less the day-to-day administration of that business than making a transition toward "a new kind of agency."
ACCESSION #
2493289

 

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