TITLE

Creativity, stability score high marks

PUB. DATE
November 1999
SOURCE
Advertising Age;11/15/1999, Vol. 70 Issue 47, Following pc14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents comments from clients of advertising agency DDB Worldwide, praising their creative efforts. Larry Peiros, group VP at The Clorox Co., asserted that the people at DDB "exhibit a passion and commitment to our business that makes it hard to differentiate them from our employees. One long-term successful campaign they created was for Pine-Sol. They were our partner on this product from its early days, back in about 1990." Steve Scott, VP-marketing and brand management at National Railroad Passenger Corp., said that "We have a very healthy, strong, long-term relationship with DDB. It goes back 27 years, ever since Amtrak was created. They understand what train ridership is all about." Bob Lachky, VP-brand management at Anheuser-Busch, commented that "The best thing about DDB is the people who work on our business, starting with Keith Reinhard. Then there's Bob Scarpelli, who was on the original team that pitched and won our Bud Light account in the early '80s."
ACCESSION #
2493284

 

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