A half-century of unprecedented creativity

McDonough, John
November 1999
Advertising Age;11/15/1999, Vol. 70 Issue 47, Following pc3
Trade Publication
This article presents the history of advertising agency DDB Worldwide, as it celebrates its 50th anniversary in 1999. The agency's history is really the story of several agencies: among them Doyle Dane Bernbach itself, Needham, Louis & Brorby and Doherty, Clifford, Steers & Shenfield, the latter two of which merged 35 years ago to form Needham, Harper & Steers. On June 1, 1949, Doyle Dane Bernbach opened its spartan offices at 350 Madison Ave. The agency began with 13 employees, all from the ranks of Grey, including the cream of its copy and art departments, Phyllis Robinson and Bob Gage. The Grey exodus also included the first client of DDB, Orbach's department store.


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