TITLE

As TV's prices soar, big buyers try new things

AUTHOR(S)
Ephron, Erwin
PUB. DATE
November 1999
SOURCE
Advertising Age;11/15/1999, Vol. 70 Issue 47, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses strategies in media buying for TV broadcasting in the U.S. as of November 1999. Media strategy must be set before creative work begins or Unilever brands will get TV commercials--regardless of the final media plan. Meanwhile, Procter & Gamble Co. (P&G) decided that agency compensation will be based on brand performance and will be media neutral. These two announcements make perfect sense. The performance-based compensation of P&G tells the agency "TV won't make you rich and famous anymore."
ACCESSION #
2493275

 

Related Articles

  • Talk shows heed loud dissension from new voices. Spain, William // Advertising Age;1/15/1996, Vol. 67 Issue 3, p28 

    The article reports on efforts of marketers to influence the content of syndicated television talk shows in the United States. Procter and Gamble Co. withdrew its advertising from four talk shows, including "Jerry Springer" and "Geraldo". Conservative activist William Bennett joined with several...

  • Buyers Pin Blame on Clients. Consoli, John // MediaWeek;7/12/2004, Vol. 14 Issue 27, p8 

    Discusses issues on the result of the 2004-2005 national television upfront marketplace in the U.S. Impact of the decline in the ratings of television programs on media buyers; Factors that influence advertisers to move money out of broadcast; Dissatisfaction of advertisers on the upfront process.

  • As TV Ad Spending Hits Records, Spot Cable Wants a Bigger Cut. Cooper, Jim // MediaWeek;6/9/2003, Vol. 13 Issue 23, p10 

    Reports on the cable upfront tour of National Cable Communications designed to alert media buyers to the developments in spot cable in the U.S. in June 2003. Factors which enable spot cable to compete with broadcast television in ad placements; Percentage of advertising spending spent on cable...

  • CBS's fall offerings pick up buyer buzz. Atkinson, Claire // Advertising Age;5/24/2004, Vol. 75 Issue 21, p6 

    Discusses the performance of primetime television networks in the U.S. at the May 2004 upfront advertising sales. Television programs to be launched by CBS; Responses of media buyers to the "Joey" television show from NBC; Efforts of ABC to rebuild its Tuesday and Friday comedy programming.

  • CBS, UPN show gains as upfronts fall flat. McClintock, Pamela // Variety;6/21/2004, Vol. 395 Issue 6, p21 

    Reports on an increase in the profit of several TV networks in the U.S. in 2004. Total advertising sales; Investment on cable and other media by advertisers and their media buyers.

  • Cable networks, syndicators trade punches in fight for upfront dollars. Atkinson, Claire; Kerwin, Ann Marie // Advertising Age;4/25/2005, Vol. 76 Issue 17, p39 

    Reports on the dispute between U.S. cable networks and syndicators as of April 2005. Cause of the ratings dispute between cable networks and syndicators; Impact of the dispute on television advertising; Worth of deal booked by cable networks and syndicators in 2004.

  • P&G axes big 3 daytime buys. Mandese, Joe; Lawrence, Jennifer // Advertising Age;2/10/1992, Vol. 63 Issue 6, p1 

    This article reports on the move by Procter & Gamble Co. to cancel its daytime network TV buys for the second quarter of 1992. The company canceled nearly half its daytime network TV buys for the second quarter, a move that could have devastating consequences for the $1 billion-plus daytime...

  • P&G axes big 3 daytime buys. Mandese, Joe; Lawrence, Jennifer // Advertising Age;2/10/1992, Vol. 63 Issue 6, p1 

    This article reports on the move by Procter & Gamble Co. to cancel its daytime network TV buys for the second quarter of 1992. The company canceled nearly half its daytime network TV buys for the second quarter, a move that could have devastating consequences for the $1 billion-plus daytime...

  • P&G axes big 3 daytime buys. Mandese, Joe; Lawrence, Jennifer // Advertising Age;2/10/1992, Vol. 63 Issue 6, p1 

    This article reports on the move by Procter & Gamble Co. to cancel its daytime network TV buys for the second quarter of 1992. The company canceled nearly half its daytime network TV buys for the second quarter, a move that could have devastating consequences for the $1 billion-plus daytime...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics