No laughing matter: `Frat-boy' humor spreads into advertising

Donaton, Scott
November 1999
Advertising Age;11/15/1999, Vol. 70 Issue 47, p36
Trade Publication
Comments on the use of sophomoric humor in marketing to U.S. society, specifically young men, as of November 1999. Examples of college fraternity humor used in "Maxim"; Comment of filmmaker Albert Brooks on the kind of comedy aimed at a young male audience; Criticism of the lack of importance given by marketers and advertisers to content quality.


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