TITLE

No laughing matter: `Frat-boy' humor spreads into advertising

AUTHOR(S)
Donaton, Scott
PUB. DATE
November 1999
SOURCE
Advertising Age;11/15/1999, Vol. 70 Issue 47, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the use of sophomoric humor in marketing to U.S. society, specifically young men, as of November 1999. Examples of college fraternity humor used in "Maxim"; Comment of filmmaker Albert Brooks on the kind of comedy aimed at a young male audience; Criticism of the lack of importance given by marketers and advertisers to content quality.
ACCESSION #
2493271

 

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