TITLE

Web privacy needs action

PUB. DATE
November 1999
SOURCE
Advertising Age;11/15/1999, Vol. 70 Issue 47, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on consumer privacy on the Internet. Rights that consumers should have concerning the collection of profiling or personal data; Assertion that an opt-in marketing model can be successful; Self-regulation of the industry.
ACCESSION #
2493265

 

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