Jim Gonedes

November 1999
Advertising Age;11/15/1999, Vol. 70 Issue 47, p30
Trade Publication
This article provides information on Philips Lighting Co. and the light bulbs retail trade in the U.S. as of November 1999. Under the leadership of Jim Gonedes, VP-strategic marketing at Philips, Philips became the Official Light Bulb of the Times Square New Year's Eve Ball to promote the new Philips Halogena 2000 bulb, to be sold exclusively through Home Depot starting next month. Philips has always been number 2 to market leader GE in the light bulb category and most retailers insist on carrying only one brand. Retailers like Walgreen Co. can be convinced to carry more than one brand. Consumers love product comparisons and retailers' overall bulb sales will rise.


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