TITLE

Phones remain the star in SunCom holiday push

AUTHOR(S)
Snyder, Beth
PUB. DATE
November 1999
SOURCE
Advertising Age;11/15/1999, Vol. 70 Issue 47, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the advertising campaign for SunCom, a wireless telephone service provider, that will run in the U.S. through mid-January 2000. One of the two TV spots features the metallic Nokia 8860 and the other shows Motorola's flip-open StarTac with its organizer accessory. The advertising tagline is "We get it." The advertisements will run in Georgia, North Carolina, South Carolina, Tennessee and Virginia through mid-January. The advertisements target men and women ages 25 to 54 who either already use a wireless phone and would consider a switch to SunCom or who may be looking to purchase wireless service for the first time.
ACCESSION #
2493165

 

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