NAA sees positives ahead despite circulation woes

Kerwin, Ann Marie
November 1999
Advertising Age;11/15/1999, Vol. 70 Issue 47, p18
Trade Publication
This article focuses on the importance given by the Newspaper Association of America (NAA) to newspaper readership as a better measure over newspaper circulation, as of November 1999. According to an analysis by NAA of new Audit Bureau of Circulations figures, overall circulation for both daily and Sunday newspapers was essentially flat, down just 0.7% for the six months ended September 30 compared to the same period the year before. However, some bright spots were to be found in the audit-bureau figures. Six of the largest circulation newspapers (with more than 500,000 circulation) gained in daily circulation: USA Today, The Wall Street Journal, The New York Times, Los Angeles Times, The Washington Post, Newsday and The Dallas Morning News.


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