Acquisitions latest DTC side effect

Goetzl, David; Petrecca, Laura; Snyder, Beth
November 1999
Advertising Age;11/15/1999, Vol. 70 Issue 47, p16
Trade Publication
This article focuses on the mergers and acquisitions trend in the healthcare advertising business as of November 1999. For reasons ranging from consolidation of the pharmaceutical industry to the boom in direct-to-consumer advertising of prescription drugs, large consumer advertising agencies are wheeling and dealing in a bid to position themselves as the healthy choice for drug marketers. This month, Cordiant Communications Group, London, announced a merger with Healthworld Corp., New York, in a deal valued at $185.4 million. Grey Healthcare Group, New York, acquired healthcare data company Consumer Health Sciences and Lowe Healthcare Worldwide bought International Pharmaceutical Research.


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