TITLE

Acquisitions latest DTC side effect

AUTHOR(S)
Goetzl, David; Petrecca, Laura; Snyder, Beth
PUB. DATE
November 1999
SOURCE
Advertising Age;11/15/1999, Vol. 70 Issue 47, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the mergers and acquisitions trend in the healthcare advertising business as of November 1999. For reasons ranging from consolidation of the pharmaceutical industry to the boom in direct-to-consumer advertising of prescription drugs, large consumer advertising agencies are wheeling and dealing in a bid to position themselves as the healthy choice for drug marketers. This month, Cordiant Communications Group, London, announced a merger with Healthworld Corp., New York, in a deal valued at $185.4 million. Grey Healthcare Group, New York, acquired healthcare data company Consumer Health Sciences and Lowe Healthcare Worldwide bought International Pharmaceutical Research.
ACCESSION #
2492986

 

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