TITLE

Cadillac ad push breaks in print, on ABC's MNF'

AUTHOR(S)
Guilford, Dave
PUB. DATE
November 1999
SOURCE
Advertising Age;11/15/1999, Vol. 70 Issue 47, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses the advertising campaign for General Motors Corp.'s Cadillac in the U.S. as of November 1999. This is Cadillac's first step in a divisional advertising effort to build sales. National print advertisements break on November 15, 1999 explaining the concept, which Cadillac copy says represents "the way two things together equal more than they total apart." Advertisements also tell readers to watch for the first TV spots, starting on NFL Monday Night Football over ABC. The two spots, which represent Cadillac's first division advertising in several years, use a montage of images to put across Cadillac's theme.
ACCESSION #
2492896

 

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