TITLE

Campbell adds punch to growing V8 Splash

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
November 1999
SOURCE
Advertising Age;11/15/1999, Vol. 70 Issue 47, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Campbell Soup Co. will introduce a calcium-fortified version of its V8 splash and juice box line in January 2000. Campbell initially will use mom-targeted print advertisements to support the calcium-enriched line. The print, from Y&R Advertising, will carry the ongoing tagline used on TV for V8 Splash, To health, happiness and harmony. While the product should attract mothers trying to fill that missing part of kids' diet, the Berry Blend, Fruit Medley and Strawberry Kiwi flavors are intended to draw their kids.
ACCESSION #
2492317

 

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