TITLE

Gore turns to healthcare, and suddenly comes alive

AUTHOR(S)
Garfield, Bob
PUB. DATE
November 1999
SOURCE
Advertising Age;11/15/1999, Vol. 70 Issue 47, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reviews the television advertisement of U.S. presidential candidate Al Gore. Gore is talking about guaranteeing healthcare for all children, yet he seems completely relaxed and confident. The spot is a measured but enticing promise. Most importantly, for the first time, Gore looks not only comfortable but presidential. The stiffest thing about him is the starched white shirt. But he has left the suit coat off and he seems to be in conversation with an offscreen interviewer. It is not a different veep, just a different angle. People know that he cannot orate. He can, however, talk.
ACCESSION #
2492315

 

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