TITLE

Holiday shopping showdown

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
November 1999
SOURCE
Advertising Age;11/15/1999, Vol. 70 Issue 47, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on marketing and advertising strategies used by online retailers for the 1999 holiday season. MotherNature.com is giving away the first $20 of a new customer's first purchase. Amazon.com is enticing customers to move beyond its book and music sections by providing customers with money-off coupons for purchases on its toy site. Online sales estimates for the season are pegged at some $10 billion. A Deloitte & Touche study found consumers who have shopped online in the past expect to spend almost one-fifth of their holiday budget online, some $219 of their overall holiday expenditures of $1,067.
ACCESSION #
2492289

 

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