TITLE

GSD&M swaps work for equity in Net start-ups

AUTHOR(S)
Snyder, Beth
PUB. DATE
November 1999
SOURCE
Advertising Age;11/15/1999, Vol. 70 Issue 47, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that GSD&M formed a unit that will barter its marketing services for equity stakes in Internet start-ups in Austin, Texas. The unit, Idea Ventures, will act as the de facto marketing arm for one or two Internet companies each year, in exchange for an interest in the company. Its first deal is with Supportkids.com, a company that helps custodial parents recover child support. The move is part of a growing trend spreading across media companies and infiltrating advertising agencies, a tactic that allows traditional companies to ride the Internet economy without giving up cash or equity in their own operations.
ACCESSION #
2492288

 

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