Ogilvy resigns Shell account after 30 years

Snyder, Beth; Guilford, Dave; Goetzl, David
November 1999
Advertising Age;11/15/1999, Vol. 70 Issue 47, p2
Trade Publication
This article reports that Ogilvy & Mather resigned its advertising account with Shell Oil Co. in the U.S. in November 1999. Ogilvy handled the retail gas account for almost 30 years. It created a corporate campaign called Count on Shell, but Shell moved the assignment to Chernoff/Silver a year after Ogilvy launched the effort. According to Competitive Media Reporting data, Shell spent $56 million in measured media for 1998 and $11.5 million for the first six months of 1999. Among the list of classic campaigns credited to Ogilvy were a print effort for Shell promoting the ingredients in its gasoline and the well-known Shell Answer Man work.


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