TITLE

Ogilvy resigns Shell account after 30 years

AUTHOR(S)
Snyder, Beth; Guilford, Dave; Goetzl, David
PUB. DATE
November 1999
SOURCE
Advertising Age;11/15/1999, Vol. 70 Issue 47, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Ogilvy & Mather resigned its advertising account with Shell Oil Co. in the U.S. in November 1999. Ogilvy handled the retail gas account for almost 30 years. It created a corporate campaign called Count on Shell, but Shell moved the assignment to Chernoff/Silver a year after Ogilvy launched the effort. According to Competitive Media Reporting data, Shell spent $56 million in measured media for 1998 and $11.5 million for the first six months of 1999. Among the list of classic campaigns credited to Ogilvy were a print effort for Shell promoting the ingredients in its gasoline and the well-known Shell Answer Man work.
ACCESSION #
2492283

 

Related Articles

  • Shell pumps up ad spending for new gas. Fisher, Christy // Advertising Age;4/19/1993, Vol. 64 Issue 17, p10 

    The article reports on the decision of Shell Oil Co. to increase its advertising campaign spending in 1993 to introduce a reformulated gasoline brand. The marketer is believed to be spending more than $20 million on the U.S. introduction of FormulaShell. The campaign from Ogilvy & Mather...

  • Shell spot saves a life. Krajewski, Steve // Adweek Western Edition;03/23/98, Vol. 48 Issue 12, p35 

    Offers information on the advertising campaign of Houston-based Ogilvy & Mather company for Shell Oil company. Overview of the advertising spot; Comments from Joe Kilgore of Ogilvy; Budget for the campaign.

  • Ogilvy & Mather creates more `answers' in $50 mil. image campaign for Shell Oil. Krajewski, Steve // Adweek Southeast Edition;02/09/98, Vol. 19 Issue 6, p5 

    States that Ogilvy and Mather will be organizing a corporate branding advertising campaign for the Shell Oil Company. Reference to the slogan for the campaign; Details on the campaign; Comments from Joe Kilgore, Ogilvy's executive creative director.

  • Ogilvy series attacks child abuse in Georgia. FitzGerald, Nora // Adweek Southeast Edition;04/13/98, Vol. 19 Issue 15, p4 

    Focuses on an advertising campaign for the Georgia Council on Child Abuse by Ogilvy and Mather of Atlanta, Georgia. Details on the campaign; Comments from Tim Kenum, creative director for Ogilvy and Mather; Information on newspapers and magazines print advertisement will be run in; Identity of...

  • Ryvita launches `sexy' tv ad. Green, Harriet // Campaign;04/24/98, Issue 17, p6 

    Reports that a raunchy television commercial for slimming biscuit, Ryvita has been created by Ogilvy and Mather (O and M) in a bid to distance the brand frm `crusty' heath-food advertising. Description of the commercial; Comments made by Chris Sebire, Ryvita's sales and marketing director; Who...

  • `I (Still) Love New York'. Harrington, John // Crain's New York Business;1/23/95, Vol. 11 Issue 4, p50 

    Reports that the advertising agency Ogilvy & Mather was chosen as part of the `I Love New York' campaign in New York City.

  • O&M nets Govt brief as foot-and-mouth devastates tourism.  // Campaign;3/23/2001, Issue 12, p1 

    Reports the recruitment of Ogilvy & Mather by the government to create an advertising campaign on countryside business in Great Britain.

  • O&M in anti-paedophile ad. White, Jeremy // Campaign;1/11/2002, Issue 1, p8 

    Reports the creation of a multimedia campaign for anti-pedophilia by Ogilvy and Mather in Great Britain. Existence of pedophiles in Internet chatrooms; Exposure of pedophiles in the country; Advantages of the campaign for the safety of teenagers.

  • OGILVY APPEALS FOR CALM.  // Creative Review;May2002, Vol. 22 Issue 5, p12 

    Focuses on the advertising campaign for Campaign Against Living Miserably from agency Ogilvy in Great Britain. Theme of the advertisement; Writer and art director of the campaign; Focus of the advertisement.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics