TITLE

McD's steals another toy from BK

AUTHOR(S)
Kramer, Louise
PUB. DATE
November 1999
SOURCE
Advertising Age;11/15/1999, Vol. 70 Issue 47, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that the rivalry between McDonald's Corp. and Burger King Corp. in the U.S. will intensify as McDonald's gets set to snatch licensing agreement from Burger King. Teletubbies, the popular PBS children's series, is expected to ink a promotional deal with McDonald's. Burger King was the first fast-food partner for Teletubbies, via a kids promotion in which supplies of clip-on Tinky Winky, Laa-Laa, Dipsy and Po finger puppets were depleted ahead of schedule. McDonald's declined to comment on the deal, and a spokeswomen for Teletubbies marketer, Entertainment Co., said it was too soon to comment on new projects for 2000.
ACCESSION #
2492274

 

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