April 2007
Multichannel News;4/30/2007, Vol. 28 Issue 18, p5A
The article offers information on World Wrestling Entertainment (WWE). WWE is a multi-million dollar global entertainment firm, having the ability to develop and use new media platforms to carry out popular content and marketing messages. It is also a pioneer in both the production and promotion of pay-per-view events, producing an average of $100 million in annual revenue. In addition, WWE has also established programs to promote education and literacy, and aid sick children.


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