TITLE

Telco Challenges Cox Reliability

AUTHOR(S)
Haugsted, Linda
PUB. DATE
April 2007
SOURCE
Multichannel News;4/30/2007, Vol. 28 Issue 18, p42
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of the multimedia advertising campaign of telephone company Embarq Corp. in the U.S. The campaign is aimed at attracting the interest of residential customers which is conceptualized based on a commissioned research. According to Embarq's vice president of consumer marketing, Mark Kenyon, people tend to take for granted home phone's reliability and their campaign would serve as the company's statement on the reliability of their services.
ACCESSION #
24922392

 

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