TITLE

Study: Ad Clutter Holds Steady

AUTHOR(S)
Lewis, Christian
PUB. DATE
April 2007
SOURCE
Multichannel News;4/30/2007, Vol. 28 Issue 18, p42
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on Mindshare USA's annual analysis of prime time commercial and non-program minutes aired over broadcast and cable networks in the U.S. According to the analysis, over commercialization persists to be the problem despite the industry's concern which contributed a negative effect. In addition, cable networks broadcast an average 15 minutes of non-program material, including network commercials, local spots, public service announcements and promotions. INSET: Cable's Primetime Clutter.
ACCESSION #
24922349

 

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