Lime Seeks Web Green

Haugsted, Linda
April 2007
Multichannel News;4/30/2007, Vol. 28 Issue 18, p42
The article focuses on the advertisements created by Lime, a company owned by Steve Case's Revolution LLC. The company's environmentally focused lifestyle programming is distributed by cable television operators on an on-demand basis. Lime is cultivating an advertising network where it represents established bloggers and Web sites to potential advertisers.


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