TITLE

SNATCHING DIGITAL DNA

AUTHOR(S)
Spangler, Todd
PUB. DATE
April 2007
SOURCE
Multichannel News;4/30/2007, Vol. 28 Issue 18, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the competition between Websites and Cable Networks due to the growing popularity of broadband television. Former president of Nickelodeon Herb Scannell created Next New Networks, a 16-person Manhattan-based startup whose mission is to create some 101 "micronetworks" broadcast over the Internet. It is said that programmers are selecting experienced Web hands as they launch broader efforts to spread content beyond linear television. INSET: DIGITAL DNA.
ACCESSION #
24921689

 

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