In the driver's seat

Prime, Heather; Williams, Tudor; Williams, Ryan
May 2007
Communication World;May/Jun2007, Vol. 24 Issue 3, p40
Trade Publication
The article reports on the British Columbia Automobile Association (BCAA) and its solution for employee email overload. The BCAA is associated with the Canadian Automobile Association and the American Automobile Association. The sales personnel were surveyed as part of an organizational growth strategy and the results showed the burden of copious emails. The intranet was ineffective and electronic communication needed revising. The BCAA objectives, solution, implementation and evaluation processes are included.


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