TITLE

In the driver's seat

AUTHOR(S)
Prime, Heather; Williams, Tudor; Williams, Ryan
PUB. DATE
May 2007
SOURCE
Communication World;May/Jun2007, Vol. 24 Issue 3, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the British Columbia Automobile Association (BCAA) and its solution for employee email overload. The BCAA is associated with the Canadian Automobile Association and the American Automobile Association. The sales personnel were surveyed as part of an organizational growth strategy and the results showed the burden of copious emails. The intranet was ineffective and electronic communication needed revising. The BCAA objectives, solution, implementation and evaluation processes are included.
ACCESSION #
24911593

 

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