'Morning' anchors light, but not slight

Levine, Stuart
April 2007
Daily Variety;4/27/2007, Vol. 295 Issue 19, pA4
Trade Publication
The article reports on the ratings of the television "KTLA Morning News" in the U.S. It states that "Morning News" averages 149,000 total viewers, down from 220,000 last 2006. KTLA is a slight below National Broadcasting Company Inc. "Today" and far better than fifth -palce "CBS Morning New" for total viewers, on the overall morning news landscape. Moreover, KTLA performs best in the 25-54 female demo, but the fight for local viewers is critical.


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