TITLE

Y&R joins ranks of ad groups with double-digit gains

AUTHOR(S)
Snyder, Beth; Petrecca, Laura
PUB. DATE
November 1999
SOURCE
Advertising Age;11/1/1999, Vol. 70 Issue 45, p61
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the financial performance of several advertising agencies in the United States during the third quarter of 1999. The third-quarter financial reports boast double digit revenue growth. For instance, Young & Rubicam Inc. reported an increase of 14%. That follow similar results for Omnicom Group Inc., WPP Group PLC and Interpublic Group of Cos. Inc. Omnicom first post its report on October 21, showing a 17% increase in revenue for the quarter. For the year, the company's revenue has increased 20%, to $3.6 billion. WPP was next, with a 14.2% rise in quarter revenue and a year-to-date gain of almost 12%. Interpublic's gross income rose 14.5% and 11.9% for the third quarter and first nine months respectively. The revenue growth of these companies could be attributed to increased billings from integrated marketing communications.
ACCESSION #
2489707

 

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