TITLE

Belgian brewer Interbrew supports beer lovers' site

AUTHOR(S)
Barrington, Stephen
PUB. DATE
November 1999
SOURCE
Advertising Age;11/1/1999, Vol. 70 Issue 45, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the beer.com Web site launched by brewing giant Interbrew SA. Interbrew has launched the Beer.com, a site that passes up brand marketing in favor of promoting worldwide beer business. The site features entertainment, chats, sports, contests and free e-mail. Supporting the beer.com launch is an online, outdoor and radio advertising campaigns handled by Zig Inc. in Canada and Eisnor Interactive in the U.S. The site's domain name will also be promoted in Interbrew beers splashed across bottle caps, neck labels and can rims.
ACCESSION #
2489704

 

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