International news

November 1999
Advertising Age;11/1/1999, Vol. 70 Issue 45, p52
Trade Publication
Presents international news items related to the advertising industry as of November 1, 1999. Decision of Dell Computer Corp. to award its European direct marketing business to WWAV Rapp Collins; Decision of Barilla Group to hire Young & Rubicam's Media Edge to handle its global media buying and planning account; Launch of an anti-smoking commercial by Healthcare provider Euro RSCG Life, that will be the main focus of the European Union's cancer prevention program.


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