TITLE

on a roll Tom Baer

AUTHOR(S)
Baer, Tom
PUB. DATE
November 1999
SOURCE
Advertising Age;11/1/1999, Vol. 70 Issue 45, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents the views of Tom Baer, Draft Worldwide senior vice president for marketing, on the link between popular culture and promotions. According to him, entertainment is the bridge between popular culture and promotions, and a growing number of marketers are figuring out how to make the connection click. Agencies have been slow to realize the power of linking with entertainment. Make a commitment to entertainment marketing and business will mushroom. Marketers are waiting for agencies to lead the way.
ACCESSION #
2489700

 

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