Lillian shifts ad shops fast in his new Jiffy Lube post

Guilford, Dave
November 1999
Advertising Age;11/1/1999, Vol. 70 Issue 45, p44
Trade Publication
This article reports on the decision of Gary Lillian., vice president for marketing and advertising at oil-change chain Jiffy Lube International Inc., to hire advertising agency Richards Group replacing Smith Agency, in the U.S. in November 1999. Lillian has been on a road trip to talk with Jiffy Lube franchisees about stepped-up marketing for the oil-change chain. According to him, the first step has been listening to where the successes are with our partners and where the opportunities are to expand them to the system. Lillian is taking a newly created post, since Jiffy Lube has not had an executive in charge of advertising for more than a year.


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