TITLE

Campus turf battles hamper ad students

AUTHOR(S)
Marker, Robert S.
PUB. DATE
November 1999
SOURCE
Advertising Age;11/1/1999, Vol. 70 Issue 45, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Evaluates advertising education programs offered by universities in the U.S. in 1999. Gap between communications and business schools offering advertising courses; Need to integrate marketing and advertising courses in communications schools; Information on starting wages in the advertising profession.
ACCESSION #
2489695

 

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