Campus turf battles hamper ad students

Marker, Robert S.
November 1999
Advertising Age;11/1/1999, Vol. 70 Issue 45, p40
Trade Publication
Evaluates advertising education programs offered by universities in the U.S. in 1999. Gap between communications and business schools offering advertising courses; Need to integrate marketing and advertising courses in communications schools; Information on starting wages in the advertising profession.


Related Articles

  • For M.B.A.s, Interest Rate in Education Keeps Going Up. Schnaiberg, Lynn // Education Week;12/01/99, Vol. 19 Issue 14, p17 

    Deals with the growing interest in education-related businesses and organizations in the United States. Top universities in the country; Business courses; Schools with formal and informal connections between education and business; Business school graduates who ventured into business.

  • Wanted: More good MBA's.  // In Business;Sep/Oct99, Vol. 21 Issue 5, p10 

    Reports on the results of a survey of business schools in the United States offering MBA courses. Percentage of business schools with training on the management of the social and environmental challenges of business; Percentage of schools with core class with environmental content; Recognition...

  • FORECAST FOR THE FUTURE: MOBILITY, PROMOTION, AND TENURE. Wortman Jr., Max S.; Bartol, Kathryn M. // Academy of Management Proceedings (00650668);1973, p22 

    The article reports on news pertaining to the management departments of business schools throughout the U.S. The author focuses on addressing problematic issues related to personnel management in the management departments of universities and colleges. He goes on to relate management department...

  • Education, business need mutual respect.  // Marketing News;3/15/73, Vol. 6 Issue 18, p8 

    The article provides an overview of an address by Howard Morgens, chairman of the board at Procter & Gamble Co., at the Annual Founder's Day Dinner of Washington University, held in Saint Louis, Missouri, on February 10, 1973. Morgens urges the business community to continue and expand their...

  • GRANTS AND DONATIONS.  // BizEd;Nov/Dec2009, Vol. 8 Issue 6, p16 

    The article offers news briefs related to business school grants and donations in the U.S. A 5 million dollars worth of gift was received by Washburn University School of Business given by alumnus Richard K. Davidson and his wife Trish Davidson. The U.S. Department of Education awarded Cleveland...

  • Perceptions of the Control and Effectiveness of Schools of Accountancy. Moores, Tommy; White, Gary E. // Issues in Accounting Education;1985, Issue 3, p20 

    In 1973, the Council of the American Institute of Certified Public Accountants endorsed the development of strong professional accounting programs, including professional schools at colleges and universities in the U.S. During the past 12 years, schools of accountancy (SA) have been established...

  • Mission Statements in U.S. Colleges of Business: An Empirical Examination of Their Content With Linkages to Configurations and Performance. PALMER, TIMOTHY B.; SHORT, JEREMY C. // Academy of Management Learning & Education;Dec2008, Vol. 7 Issue 4, p454 

    Mission statements are an increasingly important component for accreditation of universities and colleges of business. Thus, understanding similarities and differences in the content of mission statements of business schools is especially timely. To provide insights concerning the use of...

  • Dual Schools. Pilarte, Doralisa; Sapp, Meghan // Latin Trade (English);Oct2006, Vol. 14 Issue 10, p37 

    The article focuses on the dual-degree master of business administration (MBA) programs offered by U.S. universities to campuses in Latin America. It details the MBA program being offered by Thunderbird, the Garvin School for International Management in Glendale, Arizona and Tecnológico de...

  • Financial Services Degree Catches On. WEITZMAN, JENNIFER // American Banker;5/18/1999, Vol. 164 Issue 94, p8 

    Reports on business schools' offering of degrees in financial services to reflect the industry's changes in the United States. Smithfield, Rhode Island-based Bryant College's offering of a major in financial services; Other universities offering financial services courses.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics