BrandEra network embarks

Gilbert, Jennifer
November 1999
Advertising Age;11/1/1999, Vol. 70 Issue 45, p32
Trade Publication
This article reports on Warp 10 Technologies' launch of BrandEra.com, a Web-based network of tools to make marketers' jobs easier, on November 1, 1999. The service enables agency, creative and marketing professionals to locate advertising resources, including production and creative talent as well as marketing advice, work with other members of a particular team or company online, manage assets, view advertisements, and send and store information regarding a campaign. The network has five initial components: BrandEra.com, MediaLot.com, Portfolios.com, a store called the Shoppe and adsGallery.com. According to Rob Aronoff, Warp 10 executive vice president-general manager, the network is designed to cut down on the costly, time-consuming process of selecting agencies, selecting creative talent and coordinating campaigns. BrandEra will generate revenue through fee-based services and site advertising.


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