TITLE

BrandEra network embarks

AUTHOR(S)
Gilbert, Jennifer
PUB. DATE
November 1999
SOURCE
Advertising Age;11/1/1999, Vol. 70 Issue 45, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on Warp 10 Technologies' launch of BrandEra.com, a Web-based network of tools to make marketers' jobs easier, on November 1, 1999. The service enables agency, creative and marketing professionals to locate advertising resources, including production and creative talent as well as marketing advice, work with other members of a particular team or company online, manage assets, view advertisements, and send and store information regarding a campaign. The network has five initial components: BrandEra.com, MediaLot.com, Portfolios.com, a store called the Shoppe and adsGallery.com. According to Rob Aronoff, Warp 10 executive vice president-general manager, the network is designed to cut down on the costly, time-consuming process of selecting agencies, selecting creative talent and coordinating campaigns. BrandEra will generate revenue through fee-based services and site advertising.
ACCESSION #
2489690

 

Related Articles

  • MEDIA CHOICE: RSS READER. Heron, Gavin // Media: Asia's Media & Marketing Newspaper;9/23/2005, p12 

    This article states that real short syndication (RSS) feeds are becoming ubiquitous across the net. Put simply, an RSS reader aggregates feeds from various websites. Using an RSS reader, one can briefly browse through the headlines and brief summaries of articles without going to the web and...

  • The New New New Thing. Goldberg, Aaron // Adweek Midwest Edition;10/02/2000, Vol. 41 Issue 40, pIQ40 

    Cites the opportunities and challenges faced by advertising companies as they continue to adopt the Internet on their business. Details on the evolution of the Web from a hardware-driven product to consumer-oriented capabilities; Information on the future of the Web.

  • Fork in the Road. Schrage, Michael // Adweek New England Edition;10/18/99, Vol. 36 Issue 42, p56 

    Discusses how advertising agencies must alter their course if they plan to be competitive in the future marketplace. Impact of the Internet's rise as both a medium and a cultural phenomenon; Effectiveness of the World Wide Web as a vehicle for both brand advertising and direct marketing;...

  • Web watch.  // CREATIVITY;Jul2006, Vol. 14 Issue 7, p7 

    The article reviews several Web sites including "www.futureofthebook.com," "www.snakesonaplane.com," and "www.milbestlight.com."

  • On-line lawyering.  // Crain's Chicago Business;1/15/96, Vol. 19 Issue 3, p27 

    Discusses advertising of legal services by attorneys on Internet's World Wide Web. Number of attorney's home pages; Caution against doing business and paying fees before checking Web contacts.

  • You too can have a Web site! Campbell, Bruce; Clowney, Debbie // Executive Female (0199-2880);Jul/Aug96, Vol. 19 Issue 4, p15 

    Provides guidelines on how a business can put up a World Wide Web site on the Internet. Advantages of having a Web site; Surfing the Internet; Qualities of an attention-getting Web site; Increasing awareness of Web page authoring tools and software; Deciding on which online service or Internet...

  • The net advisor. Gavan, Peggy // Hudson Valley Business Journal;09/14/98-09/21/98, Vol. 9 Issue 10, p4 

    Provides some tips in managing the Internet business. Benefits of the World Wide Web; Usefulness of the Web in marketing; Things to consider in Web site evaluation.

  • Marketing in hypermedia computer-mediated environments: Conceptual foundations. Hoffman, Donna L.; Novak, Thomas P. // Journal of Marketing;Jul96, Vol. 60 Issue 3, p50 

    The authors address the role of marketing in hypermedia computer-mediated environments (CMEs). Their approach considers hypermedia CMEs to be large-scale (i.e., national or global) networked environments, of which the World Wide Web on the internet is the first and current global implementation....

  • The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers' Online Purchase Intention. Kwek Choon Ling; Lau Teck Chai; Tan Hoi Piew // International Business Research;Jul2010, Vol. 3 Issue 3, p63 

    The advancement of the World Wide Web has resulted in the creation of a new form of retail transactionselectronic retailing (e-tailing) or web-shopping. Thus, customers' involvements in online purchasing have become an important trend. As such, it is vital to identify the determinants of the...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics