TITLE

BREAKING NEWS

PUB. DATE
November 1999
SOURCE
Advertising Age;11/1/1999, Vol. 70 Issue 45, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs pertaining to interactive media and marketing in the U.S., as of November 1999. Details of the launch of Office.com, a Web business resource; Services launched by MatchLogic and Engage Technologies which enable advertisers to create and send targeted banners; Information on the online customer-acquisition tool announced by L90, which develops and sells Web-site sponsorships and other opportunities for advertisers.
ACCESSION #
2489688

 

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