Natural foods experiencing organic growth

Thompson, Stephanie
November 1999
Advertising Age;11/1/1999, Vol. 70 Issue 45, p28
Trade Publication
This article reports on the growth of the organic and natural foods industry in the U.S., as of November 1999, which was furthered by the U.S. Food & Drug Administration's ruling to allow food companies to make health claims regarding soy protein's role in fighting heart disease. According to a recent study by Prevention and the Food Marketing Institute, 20 percent of the total population and 31 percent of college-educated adult shoppers already buy organic foods despite the fact that they command prices often 20 percent higher than their non-organic counterparts. According to Lehman Bros vice president-research analyst Andrew Lazar, the industry will continue to see the influx of natural and organic products in mainstream consumers' lives.


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