Sony blitz sets stage for the next PlayStation

Elkin, Tobi
November 1999
Advertising Age;11/1/1999, Vol. 70 Issue 45, p24
Trade Publication
This article reports on Sony Computer Entertainment America's marketing plans for the launch of its PlayStation II gaming console in the U.S., as of November 1999. The company will leverage the 60 million units already sold worldwide in positioning its next-generation system as a hub for online multi-player gaming via broadband connections, DVD movie, and CD-ROM capabilities, hard-drive storage and enhanced content and connectivity. It will work with sister company Sony Electronics to link PlayStation to the other consumer electronics devices in the living room.


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